WASHINGTON, D.C. November 17, 2015 – MarketPlace Development, the concessions development and management company for The Port Authority of New York and New Jersey at Terminal B in LaGuardia (LGA), the City of Philadelphia at Philadelphia International (PHL), and the Metropolitan Washington Airports Authority at Dulles International (IAD) and Reagan National (DCA) Airport, was recently recognized for excellence in airport marketing, communication and customer service at the at the 2015 Airports Council International – North America (ACI-NA) Marketing and Communications Conference in Nashville, Tenn.
MarketPlace Development earned three awards including; Winner, in partnership with the Metropolitan Washington Airports Authority, for Digital Advertising at Dulles International and Reagan National Airports; Winner for Customer Service Program at LaGuardia Airport Terminal B; and Honorable Mention for Special Events at Philadelphia International Airport.
Both Dulles International and Reagan National earned the award for excellence in digital advertising for the development and execution of the “Gifts on the Fly” and “Takeout for Takeoff” campaigns. By leveraging the latest advances in digital marketing by targeting travelers specifically on their mobile devices within the airport, MarketPlace Development successfully raised awareness of the new restaurant and retail options with “Gifts on the Fly” and “Takeout for Takeoff.”
LaGuardia earned the Customer Service Program award for its passenger-focused initiative at Terminal B in which MarketPlace Development converted two stores into temporary “ChargeBars,” during an ongoing concessions redevelopment project. While charging stations were often requested by passengers, MarketPlace Development went a step further in designing a “ChargeBar” lounge to offer travelers an oasis to plug-in, refresh and conduct business.
Philadelphia International Airport was recognized in special events for the airport fashion show in which the Philadelphia Eagles cheerleaders modeled new styles for 2015. With a DJ on hand, the models showcased the latest apparel, accessories and luggage from PHL retailers including GAP, Brooks Brothers, Brighton Collectibles, Afaze, Roster, Swarovski, TUMI and more.
This year, more than 350 entries in 18 categories were submitted as the ACI-NA awards recognized the quality of work, abundance of talent, and creativity within the marketing, communications, and customer service field of the airport industry.
“It is a privilege to be recognized by ACI-NA in such an innovative industry,” said Paul McGinn, president of MarketPlace Development. “As technology and traveler needs continue to evolve, we will continue to work with our program partners on delivering exceptional, state-of-the-art marketing and customer service programs for their airports.”
ACI-NA announced the recipients of the 2015 Excellence in Airport Marketing, Communications, and Customer Service Awards on November 10, 2015, at an award gala during the inaugural 2015 Marketing and Communications Conference in Nashville, Tenn.
About MarketPlace Development
MarketPlace Development develops and manages airport retail programs across the country. A recognized industry leader for over 20 years, MarketPlace Development works in partnership with airports and airlines to enhance passenger satisfaction and maximize revenue. The Massachusetts-based company is responsible for the concessions programs at LaGuardia Airport – Terminal B, Philadelphia International Airport, Ronald Reagan Washington National Airport, and Washington Dulles International Airport, and has also worked with numerous airports and airlines across the country. Visit www.marketplacedevelopment.com for more information.