MarketPlace Development Receives National Inclusion Award from Airports Council International

Business Diversity Award given to only one company each year that does business with airports

April 11, 2016

Left to Right: Maureen Riley, ACI-NA Chair; Clarence LeJeune, President of LeJeune and Associates; Paul McGinn, President of MarketPlace Development; Michael DiCosola, Executive Vice President of MarketPlace Development; and Kevin M. Burke, ACI-NA President and CEO

(Boston, MA) MarketPlace Development announced today that they have been honored with the 2016 Airports Council International-North America Inclusion Champion Award, given to only one company each year that does business with airports.

Boston-based MarketPlace Development was recognized for its successful, innovative and sustainable practices that demonstrate commitment to diversity in airport business contracting, workforce inclusion and professional development in the airport industry. MarketPlace Development, a New England Development company and one of the nation’s premier airport retail development and management firms, was honored for its strong commitment to the inclusion of businesses that represent the diversity in the regions where the company develops and manages airport retail programs. MarketPlace’s dedicated approach to ensuring the participation of small, local and diverse businesses has resulted in the inclusion of these merchants at Philadelphia International Airport, LaGuardia Airport Terminal B, Ronald Reagan National Airport, and Washington Dulles International Airport.

In receiving ACI-NA’s Inclusion Champion Award, Paul McGinn, President of MarketPlace Development, thanked ACI-NA for the honor and recognized the MarketPlace staff for their strong and demonstrated commitment to the inclusion of businesses that represent the diversity in the regions in which MarketPlace does business. “Our MarketPlace staff in Boston, New York, DC, and Philadelphia should take pride in this award,” he commented. “It is their work that enabled MarketPlace to be recognized for being in the forefront of providing meaningful participation by Airport Concession Disadvantaged Business Enterprises in all aspects of our business.”

The award was presented during an awards gala April 5th at the ACI-NA Business of Airports Conference in Orlando, FL. The conference was attended by nearly 500 commercial management, human resource, and finance executives from the North American airport industry. In the words of Kevin M. Burke, ACI-NA President and CEO, “The Inclusion Champion Award celebrates exceptional achievement in promoting and sustaining diversity throughout the airport industry’s workforce. Diversity is good business and we are proud to recognize our airport and associate members who are committed to promoting inclusion.” 

MarketPlace Development

MarketPlace Development, a New England Development company, creates world-class airport retail environments in partnership with airports and airlines that increase passenger satisfaction, contribute to airports’ revenue streams, and more than deliver on retailers’ expectations. A forward-looking real estate company, MarketPlace elevates the passenger experience at airports across the country through the development and management of airport concessions programs. MarketPlace’s concessions programs at LaGuardia Airport, Philadelphia International Airport, Ronald Reagan Washington National Airport, and Washington Dulles International Airport have helped transform these airports into welcoming transportation hubs offering passengers sought-after national brands and popular local stores and eateries.  Visit www.marketplacedevelopment.com.

New England Development

For over thirty-five years, New England Development has taken a creative, entrepreneurial approach to real estate development and management—delivering and sustaining successful projects across a wide range of property types. These projects transform complex challenges into preferred locations, generate long-term value to communities, afford compelling opportunities for local and national businesses, and offer sought-after experiences to a wide range of consumers.

The company is acclaimed for creating some of the country’s most widely-recognized and successful regional centers, as well as multifaceted developments that combine retail, residential, hotel, and office uses. Outlet centers, high-end and street-front retail, airport retail, golf courses, restaurants, and marinas round out New England Development’s robust portfolio.

Propelled by a senior management team led by Chairman and founder Stephen R. Karp, Vice Chairman Steven S. Fischman, and President Douglass E. Karp, New England Development has more than 50 million square feet of retail, commercial, and hospitality space to its credit. With deep roots and experience in all aspects of the development, management, and operations of distinctive properties, New England Development is a partner that constructively anticipates and responds to the changing needs of retailers, shoppers, travelers, mariners, diners, investors, and civic leaders.

Contact:
Deborah Black
617-243-7363
DBlack@nullNEDevelopment.com

Wolfgang Puck’s New Restaurant at Washington Dulles Opens for Business

4/1/2016 | Source: Airport World | By Joe Bates [Read Original Article]

The new full service restaurant, The Kitchen, by celebrity chef, Wolfgang Puck, is now open for business at Washington Dulles International Airport.

The new full service restaurant, The Kitchen, by celebrity chef, Wolfgang Puck, is now open for business at Washington Dulles International Airport.

Located next to Gate 22 in Concourse A, the new addition to the airport’s F&B facilities provides a full-service restaurant, bar, and to-go counter and offerings ranging from house-made waffles, French-style omeletts and Chesapeake Bay crab cakes to a variety of artisanal pizzas.

The opening is part of the comprehensive concessions redevelopment programme undertaken by the Metropolitan Washington Airports Authority.

Operated by Air Ventures LLC, The Kitchen’s menu imbues Wolfgang’s elevated take on made-from-scratch, global comfort fare using the freshest locally sourced ingredients.

”I’m excited to introduce my newest concept to Dulles International and to the many visitors to the DC area,” said Puck.

Marketplace Development

“Similar to our restaurant The Source in Penn Quarter, we will be using only the best ingredients for our menus. My team and I look forward to welcoming you and hope you enjoy the restaurant as much as we do.”

According to Dulles opearator, the Metropolitan Washington Airports Authority (MWAA), the openong ensures that travellers at Dulles International can now enjoy the relaxing ambiance while indulging in a selection of seasonally focused, signature dishes and new items created with the IAD traveller in mind.

The revamp of its retail and F&B offerings has been carried out in collaboration with concessions manager, MarketPlace Development.

“Over the past two years, we have transformed the shopping and dining options at Dulles to provide our passengers with a world-class travel experience,” says MWAA’s vice president for customer and concessions redevelopment, Steve Baker.

“Whether a passenger’s journey begins, ends or just passes through Dulles International, The Kitchen by Wolfgang Puck will provide a welcome relief where they can enjoy great food and drink options on their travels.”

Creating First And Last Impressions Of A City

3/27/2016 | Source: Banker & Tradesman | By Steve Adams [Read Original Article]

Paul McGinn
Title: President, Marketplace Development
Age: 60
Experience: 36 years

Over 100 million East Coast air travelers rely on Boston-based Marketplace Development every year when they need to grab last-minute travel supplies or lunch during a layover. The nation’s second-largest airport concessions manager, Marketplace develops and manages retail services at Washington Dulles International and Ronald Reagan Washington National, Philadelphia International Airport and Laguardia Airport’s terminal B. Paul McGinn co-founded Marketplace with Robert Weinberg, a fellow former Massport real estate executive. Although structured as a separate company, Marketplace shares its offices at Park Plaza in Boston with New England Development, and it partners with NED on financing, leasing and marketing services.

Q: How does the Marketplace business model work?

A: We saw an opportunity in the early ’90s as some airports were beginning to question the model they were using for developing the concessions within their terminals. Most of them handled it in-house through an RFP, typically for “retail,” which was shorthand for newsstands and food and beverages. Two operators would get control of the whole terminal. Typically they were selected on a high-bid basis, meaning a high rental payment to the airport. And they were given a significant term to operate their concessions. Ten years would be on the short end of a deal.

The problem was it was the same model as anyplace that gets accused of treating the public as a captive audience; the airport was getting its money, but it wasn’t getting good service or street prices. It was cultivating an environment that was leading to dissatisfaction in the traveling public. So some airports started using the developer model, where companies like ours would be given the opportunity to come up with a development plan and service activities within the terminal.

Q: So there’s a bigger capital investment?

A: Think about it the way a developer approaches any project from conceptualizing to planning. There’s goals that are non-economic, like local and minority participation. There’s an agenda of items the airport is looking to optimize. The developer is an important part of that plan. In many cases, places where we work have required us to bring investment to it. That investment gets put into the terminals in soft costs, planning and design, infrastructure. Sometimes these buildings need significant investment. There’s investment in graphics and design and sign work. It’s an environment where people move quickly. It’s a comprehensive approach.

Q: Does the airport operator generally give you direction on the mix of tenants, uses and local versus national retailers?

A: Typically we give them a plan that is trying to achieve the goals they lay out. It’s their real estate, ultimately, so they have rights of approval. And then we work with them to lease it and to manage it. We’re very conscious of getting the mix right, in the variety of food types and being aware of what gets in in terms of local brands versus national brands. A lot of airports are looking for a “sense of place.” In a world where things have become fairly homogenized, airports tend to see themselves – correctly – as being gateways to their communities. It’s really important, in that the first and last impression many people have of a community is coming and going from an airport.

So local tenants create that sense of place. In Washington, we put in a place called Ben’s Chili Bowl. It’s an iconic Washington institution that’s been there for 50 years. You see clips of the president having a Chili Half Smoke there when he slips out of the White House.

Q: How are deals structured?

A: Like the deals in any commercial project, typically we are looking for a minimum rent and some percentage participation as sales levels go up. The airport spaces tend to be appealing because there’s predictable traffic. There’s long hours of operation, but the return is there because there is traffic at 6 a.m. and 10 p.m. So the rent deals reflect there’s significant opportunity there. It’s an environment where the primary function is not retail. Operating costs and construction costs are high because you’re doing things in a secure environment. There are limits on hours of construction, which affect cost. Those things affect the economics of the deal.

Q: What retail categories thrive in an airport more than in a typical shopping mall?

A: Given the changes in aviation over the past decade, you used to fly anywhere and got something to eat. Once in a while, it was even half-decent. Now the world has changed. Unlike a shopping mall, the dominant demand is on the food and beverage side. For us, that’s where a lot of the action is. It used to be in airports, the key component was the newsstand. That world has changed too. Readables have changed to electronic format. Hudson News and all of the companies have turned more to convenience shops. They call themselves “travel essentials.” It is more sundries, beverages, grab-and-go snack items, a lot of electronics.

Q: Do most airports currently regulate retail pricing?

A: In the jargon in the business it’s called “street pricing.” The fundamental concept is to mirror prices on the street. In some places they modify to say it’s OK to have “street-plus” – some margin. In some cases that’s appropriate, because it reflects that it’s more expensive to operate there.

Q: Interested in expanding to your hometown airport?

A: (Logan) is coming up (for a new contract) later this year. It’s something we’re very interested in. It would be a great opportunity to do something right in our hometown. Massport is going to make their announcement later, but our understanding it will involve all five terminals.

McGinn’s Five Favorite Ski Areas:

  1. Alta, Utah
  2. Whistler/Blackomb, British Columbia
  3. Big Sky, Montana
  4. Beaver Creek, Colorado
  5. Sugarbush, Vermont

In the Pink: DC Airports Prepare for Cherry Blossom Festival Crowds

3/18/2016 | Source: USA Today | By Harriet Baskas [Read Original Article]

Cherry blossom cookies will be available at DCA’s Cibo Express Market during cherry blossom season. (Photo: OTG Management)

It’s cherry blossom season in Washington, DC, and, after two revisions, the U.S. National Park Service now predicts that the peak bloom dates for the Yoshino cherry trees in the nation’s capital will be March 22-24.

Official events for the month-long National Cherry Blossom Festival (the 104th) have already begun and, as the first and last stop for many festival attendees, both Reagan National and Dulles International airports are doing their part with pink lighting and cherry blossom-themed activities and promotions.

Throughout the festival, the Main Terminal at Washington Dulles International Airport will be bathed in pink light each evening. There will also be pink lighting shining through the glass walls in the parking decks at Reagan National Airport, which will also be offering a special parking promotion so that festivalgoers can take the Metro into town.

“We want to help passengers enjoy their journey and embrace the cherry blossoms,” said Jack Potter, Airports Authority President and CEO, said in a statement. “Travelers will notice cherry blossom colors, themes and promotions as they walk through the airports or see the trees in bloom on the airport grounds.”

Stilt walkers dressed as cherry trees will visit both IAD and DCA airports. (Photo: Sidney Woods, MarketPlace Development)

In the airport terminals, both Reagan National and Dulles International will have free, interactive Cherry Blossom Festival photo booths set up and there will be stilt walkers dressed like cherry blossom trees roaming about on March 25, April 1, April 8 and April 15.

Both airports will also have special cherry blossom-themed food and retail promotions, including pink doughnuts, cookies and cocktails and a commemorative coaster set available as a free gift-with-purchase.

Harriet Baskas is a Seattle-based airports and aviation writer and USA TODAY Travel’s “At the Airport” columnist. She occasionally contributes to Ben Mutzabaugh’s Today in the Sky blog. Follow her at twitter.com/hbaskas.

Milestone 100th New Retail/F&B Outlet Opens at Washington’s Airports

2/29/2016 | Source: Airport World | By Joe Bates [Read Original Article]

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The massive overhaul of nearly every store and restaurant at Washington’s Reagan National and Dulles airports has reached a major milestone with the opening of the 100th new shopping and dining option between the two airports.

The 100th new concession – fashion jewellery brand Erwin Pearl – recently opened at Dulles International Airport just 21 months into the four-year redevelopment programme.

“From the beginning of the redevelopment, our focus has been to bring a new variety of shopping and dining options to the airports, providing our passengers with local, regional and national favourites that will enhance and highlight their time with us,” says Steve Baker, Metropolitan Washington Airports Authority’s vice president for customer and concession development.

“Our passengers’ journeys begin with us, and we want to make sure that beginning is a positive, memorable experience.”

Establishing both airports with world-class food and retail, as well as creating a sense of place that incorporates the uniqueness and identity of the National Capital Region, has been a top priority for MWAA and its concession manager, MarketPlace Development.

“It’s vital that the airport food and retail offerings express the character of the DC metropolitan area and fulfill the needs of the modern traveller,” says Paul McGinn, president of MarketPlace Development.

Passengers at Dulles International can now indulge in a selection of specialty brands and local favourites, including Burberry, Montblanc, L’Occitane, Michael Kors, Swarovski, Coach, Carrabba’s Italian Grill, District ChopHouse, Smashburger, DC’s own Chef Geoff’s, and ABC’s ‘The Chew’ host, chef Michael Symon’s Bar Symon.

Passengers flying in and out of Ronald Reagan National Airport can now enjoy noteworthy offerings that include DC’s Ben’s Chili Bowl, Chef Mike Isabella’s Kapnos Taverna, Legal Sea Foods, Lebanese Taverna, Taylor Gourmet, Cava Mezza Grill, American Tap Room, &pizza, Spanx, Tumi, Brighton, Brooks Brothers, Lacoste, and Vineyard Vines.

The redevelopment remains ongoing at both airports.

In coming months passengers will see additional new offerings, including Wolfgang Puck’s ‘The Kitchen’  at Dulles International and ‘Big Bowl’, serving authentic Thai and Chinese cuisine, at Reagan National.

Further announcements of new stores and restaurants will be made in the coming months.

Washington’s Reagan and Dulles Airports Open 100th New Shopping and Dining Option at Redesigned Concessions Program

2/29/2016 | Source: Travel Markets Insider | By Lois Pasternak [Read Original Article]

Marketplace DevelopmentErwin Pearl, a fashion jewelry brand crafted in Rhode Island, has the distinction of being the 100th new concession to open at Ronald Reagan Washington National Airport and Washington Dulles International Airport. This milestone was reached as the two airports are undergoing a massive overhaul of nearly every store and restaurant under concession manager MarketPlace Development.

Erwin Pearl – known for its high quality accent and statement pieces – opened at Dulles International on February 11, just 21 months into the four-year redevelopment program.

“The Dulles Store has been doing very well since we opened,” said Michael McGratty, Erwin Pearl Director of Sales.

“We have a strong commitment to airport retail, including two stores at O’Hare and two at Sacramento International. We also have airport stores at Pittsburgh, Minneapolis/ St. Paul, Charlotte Douglas and Indianapolis and have aggressively been opening stores in high traffic areas including Disney Springs and Tyson’s Corner Center in the last year,” he tells TMI.

The focus of the Washington area redevelopment has been to bring a new variety of shopping and dining options to the airports, said Steve Baker, Metropolitan Washington Airports Authority vice president for customer and concession development, who has headed up the trans-formation.

“[We want to] provide our passengers with local, regional and national favorites that will enhance and highlight their time with us,” he said. “Our passengers’ journeys begin with us, and we want to make sure that beginning is a positive, memorable experience.”

MWAA and MarketPlace Development were also looking to create a sense of place that incorporates the uniqueness and identity of the National Capital Region.

“Reagan National and Dulles International are gateways to our nation’s capital. It’s vital that the airport food and retail offerings express the character of the D.C. metropolitan area and fulfill the needs of the modern traveler,” says Paul McGinn, President of MarketPlace Development.

Some of the new specialty brands at Dulles International include Burberry, Montblanc, L’Occitane, Michael Kors, Kiehl’s, Thomas Pink and Coach (all operated by DFA), as well as Estée Lauder/M.A.C (managed by International Shoppes), Tumi, Swarovski and Vera Bradley, and clothing brand Vineyard Vines (managed by Hudson Group).

New shopping options at Ronald Reagan National Airport include Spanx, Tumi, Brighton, Brooks Brothers, Lacoste, and Vineyard Vines.

The redevelopment is ongoing at both airports. Further announcements of new stores and restaurants will be made in the coming months.

Legal Sea Foods and L’Occitane Named PHL’s Restaurant and Retailer of the Quarter

PHILADELPHIA — Jan. 19, 2016 — The Philadelphia Marketplace at Philadelphia International Airport (PHL) announced Legal Sea Foods and L’OCCITANE, both located in the B/C Connector, as its Restaurant and Retailer of the Quarter.

The Philadelphia Marketplace’s Cutting EDGE! Program (Excellence Drives Great Experiences) is designed to motivate and reward merchants. Each merchant can earn EDGE! points through great customer service and participation in marketing programs. At the end of each quarter, the food and retail merchants with the most points are named Merchants of the Quarter.

Legal Sea Foods offers everything under the sea, including signature menu items such as lobster, crab cakes, New England clam chowder, shrimp, salmon and a variety of sandwiches, salads and desserts. The restaurant serves breakfast, lunch, dinner and takeout to PHL passengers.

L’OCCITANE is a global and natural ingredient-based skincare, body care and fragrance brand with strong regional roots in Provence, France. Products include personal care for the face, body and hair for women and men, as well as items for the home, travel and gifts.

“The Cutting Edge! Program showcases merchants that demonstrate our high standards for customer service each and every day,” said Mel Hannah, vice president and general manager of MarketPlace PHL. “Congratulations to Legal Sea Foods and L’OCCITANE for earning this special recognition.”

For more information about the Philadelphia Marketplace, please visit www.philamarketplace.com.

About MarketPlace PHL, LLC.

MarketPlace PHL, LLC. is the private partner with the City of Philadelphia in the management of the food and retail program throughout Philadelphia International Airport. The award-winning food and retail program consists of 170 in-line stores, restaurants and services, plus an average of 20 specialty retail units throughout Terminals A–West through F. MarketPlace PHL, LLC. is a partnership between MarketPlace Development, a Boston-based airport retail development firm, and LeJeune & Associates, a Philadelphia-based retail development, management and consulting firm. For more information, visit www.philamarketplace.com.

Media Contacts:
Emily Adams
For MarketPlace PHL
267-932-8760 ext. 308
emily@nullhornercom.com

MarketPlace Development Announces 2015 Dulles International and Reagan National Airports Annual Concessions Excellence Award Winners

December 10, 2015

MarketPlace Development, the concessions program manager at Washington Dulles International Airport and Ronald Reagan National Airport, and the Metropolitan Washington Airports Authority (MWAA) are proud to announce the Concessions Excellence Award winners for 2015.

Reagan National Airport

  • Merchant of the Year | Spanx (Operated by Paradies and BZB International)
  • Best Retail Customer Service | Brighton (Operated by Paradies and BZB International)
  • Best Restaurant Customer Service | Matsutake Sushi
  • Best RMU Customer Service | iRelax-n-Massage
  • Best Newsstand Customer Service | CNBC (Operated by Paradies and BZB International)
  • Best Food Customer Service | Taylor Gourmet (Operated by Concessions International and MBC Concessions)
  • Best New Merchant Customer Service | Brighton (Operated by Paradies and BZB International)
  • Best Customer Service Score Increase | CNBC Smartshop (Operated by Paradies and BZB International)
  • Best Overall Food & Beverage Operations | Ben’s Chili Bowl (Operated by SAS Management)
  • Best Overall Retail Operations | Tumi
  • Community Outreach Award – Food | Sam & Harry’s (Operated by Areas USA)
  • Community Outreach Award – Retail | Paradies and BZB International

Dulles International Airport

  • Merchant of the Year | Bar Symon (Operated by Concessions International and United Concessions Group)
  • Best Retail Customer Service | Coach (Operated by Duty Free Americas Airport Retail, LLC)
  • Best Restaurant Customer Service | Bar Symon (Operated by Concessions International and United Concessions Group)
  • Best RMU Customer Service | iRelax-n-Massage
  • Best Newsstand Customer Service | Hudson
  • Best Food Customer Service | Smashburger (Operated by Dan Food Service Corporation)
  • Best New Merchant Customer Service | Coach (Operated by Duty Free Americas Airport Retail)
  • Best Customer Service Score Increase | Tumi
  • Best Overall Food & Beverage Operations | Bar Symon (Operated by Concessions International and United Concessions Group)
  • Best Overall Retail Operations | Washingtonian (Operated by Paradies and BZB International)
  • Community Outreach Award – Food | HMSHost and Morgan Group Ventures
  • Community Outreach Award – Retail | Paradies and BZB International

“The Airports Authority is proud to acknowledge our concessionaire’s year end celebration of service excellence,” says Steven C. Baker, Vice President at MWAA.” Their exemplary works gives meaning to ‘Your Journey Begins with Us.’”

The Concessions Excellence Awards were created to reward merchants for outstanding performance in both operations and customer service. Merchants are eligible for award consideration on the basis of participation in MarketPlace Development’s customer service mystery shop program performance, participation in quarterly leadership seminars, and analysis of operational performances.

“These awards are an expression of our gratitude for those providing an exceptional shopping and dining experience at Washington’s regional airports,” said Paul McGinn, President of MarketPlace Development. “We look forward to continued success in 2016.”

For more information about Washington Dulles International Airport and Ronald Reagan National Airport visit www.FlyDulles.com and www.FlyReagan.com.

About MarketPlace Development

MarketPlace Development develops and manages airport retail programs across the country.  A recognized industry leader for over 20 years, MarketPlace Development works in partnership with airports and airlines to enhance passenger satisfaction and maximize revenue. The Massachusetts-based company is responsible for the concessions programs at LaGuardia Airport – Terminal B, Philadelphia International Airport, Ronald Reagan Washington National Airport, and Washington Dulles International Airport, and has also worked with numerous airports and airlines across the country. Visit www.marketplacedevelopment.com for more information.

Washington Dulles Airport Unveils New Luxury Retail Wing

12/09/2015 | Source: ©The Moodie Report | By Dermot Davitt [Read Original Article]

The new wing transforms the luxury offer at Dulles

The new wing transforms the luxury offer at Dulles

USA. Master developer MarketPlace Development and its retail partners have opened a new luxury retail wing at Washington Dulles International Airport (Concourses A and B). The grand opening was held in late August.

New brands include Burberry (in 995sq ft of space), Coach (1050sq ft), Kiehls (781sq ft), L’Occitane (533sq ft), Estée Lauder/M.A.C (1,851sq ft), Michael Kors (780sq ft), Montblanc (1,044sq ft), Thomas Pink (1,059sq ft), Vineyard Vines (903sq ft) and Vera Bradley (520sq ft).

The openings target international and business travellers seeking high-end speciality brands and mirrors the recent upgrade of dining options at the airport.

Duty Free Americas in conjunction with Concourse Concessions manages Montblanc, Burberry, Thomas Pink, Coach, L’Occitane, Kiehl’s and Michael Kors. Hudson Group runs Vineyard Vines and Vera Bradley in conjunction with The Jarvis Company while International Shoppes runs the Estée Lauder/M.A.C store.

“The concessions redevelopment at Washington Dulles International and Reagan National airports is part of a continuous effort to provide desirable shopping and dining options that reflect the Metropolitan region,” said Christopher Paolino, Spokesperson for Metropolitan Washington Airports Authority. “Bringing better brands to our international and domestic passengers fills a niche that travellers have come to expect from premier international airports.”

“Our vision is to elevate the passenger experience at both Washington metro area airports,” said MarketPlace Development President Paul McGinn. “Each airport has a unique challenge within the scope of the concessions programme, each with a character of its own. The plan was to bring best of class retail and also infuse a Sense of Place for the passenger arriving in Washington, D.C.”

MarketPlace Development manages the concessions at Dulles International airport and oversaw the retail redevelopment with Metropolitan Washington Airports Authority (MWAA).

The average Dulles passenger has 90 minutes of dwell time before boarding, which MarketPlace said provides “an excellent opportunity to explore the concourses and enjoy the latest retail options”.

MarketPlace Development President Paul McGinn hails the new line-up of high-end brands at the inauguration, which was accompanied by a fashion show on the concourse at Dulles

MarketPlace Development President Paul McGinn hails the new line-up of high-end brands at the inauguration, which was accompanied by a fashion show on the concourse at Dulles

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MarketPlace Development Earns Three International Awards for Excellence in Marketing, Communication and Customer Service

WASHINGTON, D.C. November 17, 2015 – MarketPlace Development, the concessions development and management company for The Port Authority of New York and New Jersey at Terminal B in LaGuardia (LGA), the City of Philadelphia at Philadelphia International (PHL), and the Metropolitan Washington Airports Authority at Dulles International (IAD) and Reagan National (DCA) Airport, was recently recognized for excellence in airport marketing, communication and customer service at the at the 2015 Airports Council International – North America (ACI-NA) Marketing and Communications Conference in Nashville, Tenn.

MarketPlace Development earned three awards including; Winner, in partnership with the Metropolitan Washington Airports Authority, for Digital Advertising at Dulles International and Reagan National Airports; Winner for Customer Service Program at LaGuardia Airport Terminal B; and Honorable Mention for Special Events at Philadelphia International Airport.

Both Dulles International and Reagan National earned the award for excellence in digital advertising for the development and execution of the “Gifts on the Fly” and “Takeout for Takeoff” campaigns. By leveraging the latest advances in digital marketing by targeting travelers specifically on their mobile devices within the airport, MarketPlace Development successfully raised awareness of the new restaurant and retail options with “Gifts on the Fly” and “Takeout for Takeoff.”

LaGuardia earned the Customer Service Program award for its passenger-focused initiative at Terminal B in which MarketPlace Development converted two stores into temporary “ChargeBars,” during an ongoing concessions redevelopment project. While charging stations were often requested by passengers, MarketPlace Development went a step further in designing a “ChargeBar” lounge to offer travelers an oasis to plug-in, refresh and conduct business.

Philadelphia International Airport was recognized in special events for the airport fashion show in which the Philadelphia Eagles cheerleaders modeled new styles for 2015. With a DJ on hand, the models showcased the latest apparel, accessories and luggage from PHL retailers including GAP, Brooks Brothers, Brighton Collectibles, Afaze, Roster, Swarovski, TUMI and more.

This year, more than 350 entries in 18 categories were submitted as the ACI-NA awards recognized the quality of work, abundance of talent, and creativity within the marketing, communications, and customer service field of the airport industry.

“It is a privilege to be recognized by ACI-NA in such an innovative industry,” said Paul McGinn, president of MarketPlace Development. “As technology and traveler needs continue to evolve, we will continue to work with our program partners on delivering exceptional, state-of-the-art marketing and customer service programs for their airports.”

ACI-NA announced the recipients of the 2015 Excellence in Airport Marketing, Communications, and Customer Service Awards on November 10, 2015, at an award gala during the inaugural 2015 Marketing and Communications Conference in Nashville, Tenn.

About MarketPlace Development

MarketPlace Development develops and manages airport retail programs across the country. A recognized industry leader for over 20 years, MarketPlace Development works in partnership with airports and airlines to enhance passenger satisfaction and maximize revenue. The Massachusetts-based company is responsible for the concessions programs at LaGuardia Airport – Terminal B, Philadelphia International Airport, Ronald Reagan Washington National Airport, and Washington Dulles International Airport, and has also worked with numerous airports and airlines across the country. Visit www.marketplacedevelopment.com for more information.