Marketing and Customer Service
MarketPlace Development has a strong commitment to marketing
and customer service programs that enhance the image of the airport
and increase passenger spending.
The primary objectives of a strong marketing program
are to:
- Increase traffic to concession areas
- Drive traffic into individual concessions
- Stimulate repeat traffic and purchases
- Build awareness of variety of shops and restaurants and variety
of goods
and merchandise available
- Enhance customer service provided by management, retailers,
and
retailers’ employees
- Increase awareness of street pricing policies
Marketing strategies include a number of integrated strategies:
- Market research
- Sales Promotion
- Marketing Collateral/Promotional Signage
- Promotions
- Advertising
- Public Relations/Media coverage
- Customer Loyalty
- Environmental Graphics
- Web site development and management (www.philamarketplace.com)
- Community Outreach
www.philamarketplace.com
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